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Many graphic designers do not understand that academia is not just a hothouse of wanton self-expression, but is actually the bastion of tradition. Design practice relies on design education to train people in the latest technology and to develop basic skills and literacy. But what many designers fail to recognize is that academia’s most important role is in establishing continuity from the past to the future. It is the place where the canon is constantly being elaborated and reformulated. If certain values are deemed important to design, such values will most likely be articulated and perpetuated through education, not practice. Graphic design will not grow up into a profession or fine art until it can view itself in a larger historical and cultural paradigm. And this is where design education comes in. One of its most important functions is exploring and defining the context of design and establishing a shared core of ideas, issues, and values that define practice. Personal experience teaches how to repeat the successes and avoid the failures of the past. Education teaches the value of past successes and failures, but in an unbiased, professional fashion. A personal experience is only one person’s experience and never exceeds his or her limitations and biases, but education is based on a shared cultural past that includes many viewpoints and possibilities.design Design education is not just for training designers how to use tools, it is a process for developing and refining our understanding of ourselves as designers. Regardless of whether you believe design is a problem-solving profession of information architects or a socially responsible art form, education will broaden your understanding and strengthen your convictions. The more articulate we are in describing the issues and ideas that concern us, the better we will understand each other and others will come to understand what we do. Education and experience are the foundation of our future. If they remain at odds with each other, we will be building on shaky ground, and whatever we make will not stand for long.design If this sounds like more “preaching to the choir,” then you have missed my point. Although it is important for designers to reach out and educate the public about design, actually, the ones who need to be educated are the designers themselves. The majority of practicing graphic designers are ignorant about the history, theory, and ethics of their discipline. They know how to use the tools, make out invoices and entry forms for competitions, but are at a loss when it comes to placing their work in a critical, historical, or cultural context. Graphic designers have to get a lot smarter about who they are and what they are doing before they will be able to convince others what they do is important. You may admire the moxie and talent of a selftaught designer, but the fame of an individual is limited and fleeting in comparison to the respect accorded a profession or cultural institution.design