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This course is designed to foster a personal approach to conceptual problem solving while investigating the classical principles of graphic design and developing a visual

while investigating the classical principles of graphic design and developing a visual vocabulary through experimentation that sets the groundwork that reinforces one’s

vocabulary through experimentation that sets the groundwork that reinforces one’s critical, analytical, and perceptual skills.design

critical, analytical, and perceptual skills.design Each assignment creates conditions where one discovers the language of

Each assignment creates conditions where one discovers the language of graphic design and encourages conceptual thinking through exploration that results

graphic design and encourages conceptual thinking through exploration that results in original and personal imagery.design

in original and personal imagery.design WEEK 1: BLACK SQUARE

WEEK 1: BLACK SQUARE By using four black squares of the same dimension, students are to create a graphic

By using four black squares of the same dimension, students are to create a graphic image in the eight rectangles indicated on a given assignment sheet to express the

image in the eight rectangles indicated on a given assignment sheet to express the meaning of each of the following six words: “order,” “increase,” “bold,”

meaning

of each of the following six words: “order,” “increase,” “bold,”

“congested,” “tension,” and “playful.”

This problem serves as an introduction to the development of a geometric

idiom through the discovery of various two-dimensional design principles needed to

extend the limited graphic vocabulary where only four black squares are utilized in

expressing the intended message. The principles to be explored include

framal

reference; touching; overlapping; intersecting; cropping; illusory space;

contrast

in

terms of size, direction, position; and the dynamics of negative-positive relationships.

WEEK 2: ALTERED PAGE

Using the three mechanically drawn linear images that appear on the assignment

sheet, which

depict

an interior wall with a socket, a brick wall, and a window,

“defamiliarize the familiar” by altering, changing, rearranging, and/or redesigning

the given images.design

The intention of this assignment is to develop a way of appropriating an

image, yet transcending its original form by making it one’s own through a personal

approach to narrative storytelling. This provides an opportunity to play, which

minimizes fear of failure. Playing, fooling around, and experimenting are the keys to

this assignment.design